Take control of your retirement with AI-powered investing

Trade stocks and ETFs for free or choose a low-cost personalized model with automated rebalancing and transparent fees.

Try the Onboarding Experience See the Investment Platform

What you can do with Headwall

Self-direct for free

Trade stocks, ETFs, and other securities with no participant fees. Your employer covers the platform.

Coming Soon

AI-powered models (5–50 bps)

Let our AI build a personalized portfolio based on your risk tolerance, goals, and preferences.

Coming Soon

Auto-rebalance

Set it and forget it. Your portfolio automatically rebalances on contribution days to maintain targets.

Complete platform capabilities

Everything you need to manage your retirement investments in one place.

Portfolios

AI-powered model portfolios
Real-time rebalancing
Performance attribution
Risk monitoring

Trading

Advanced order types
Pre-trade compliance
Real-time execution
Global market access

Reports

Performance analytics
Fee transparency
Tax reporting
Custom dashboards

Compliance & Risk

ERISA compliance
Risk monitoring
Audit trails
Regulatory reporting

See the Investment Platform

Transparent fee structure

No hidden costs. Pay only for what you use.

Self-Directed

Trade on your own

No participant fees. Your employer covers the platform cost.

Unlimited trades
Full market access
Research tools

Personalized Models

AI-managed portfolios

5-50 bps

Fee varies based on model complexity and asset classes.

ETF-only models: 5-15 bps
Direct indexing: 25-50 bps
Multi-asset global: Higher within band

Fee explanation: Your fee reflects the asset classes, instrument types, and countries in your model. Simple ETF portfolios cost less, while complex multi-asset strategies with derivatives cost more within the 5-50 bps range.

Ready to take control of your retirement?

Experience the future of 401(k) investing with our interactive onboarding demo.

Try the Onboarding Experience See the Investment Platform